Cheapo Paul?

Post-stardom Hollywood life must have been harsh on old-time matinee idol Paul Newman, hur? Why, then, would the 82-year-old be lending his wrinkled face - rather, likeness - to plug food products? (After some Wiki-ing) Oh, so NEWMAN'S OWN is a company where all its profits and royalties are donated to charity, hur? Please forgive my ignorance and accept my humblest apologies, then!