Kenny Rogers Roasters

Not only is the man a multiple Grammy and AMA winner, but country music legend Kenny Rogers also lends his name - and (bearded) face - to his world famous Kenny Rogers Roasters. The sideline business has established its brand equity as one of the leaders in rotisserie chicken. "The concept is known for its use of wood-fire roasting and a proprietary marinade that provides a unique product to today's sophisticated consumers." Sounds a tad cheem for my taste...