Oh, MAMA!

More than curtains fell on the 2010 Mnet Asian Music Awards (MAMA) - Channel U beamed the proceedings 'live' last night (in Korean, no less) - with its unforeseen share of dampening no-shows from SM Entertainment artists like BoA and Super Junior. In any case, I'm not acquainted with pop acts like 2AM, 2PM, 2NE1 and BEAST, so 'Hallyu' means only so much to me.