Reptile Woman (PG)

An intriguing and, quite frankly, disturbing video has been making its rounds on the Tube for the past two months - 'disturbing' not particularly because purported cryptozoologists, demonologists and ufologists (or so claimed the clip's owner) are having a field day with the ten-minute-plus footage, calling it 'shapeshifting' and 'reptilian possession' (what with the subject's horns, scales, ridged spine and feline peepers), but how online controversies can be concocted so effortlessly.
Ever heard of image artifacting?